Mobile payment which is also known as mobile web payment or WAP billing is a point of sale payment made through a mobile device. It is also a collection of money from a customer via mobile devices such as Smartphone, Personal Digital Assistant (PDA), mobile devices and other devices. In addition, mobile money is one of mobile payment services. Mobile money is money in mobile. It enables users to make payment on spot as well as render convenience to users to purchase products such as cinema tickets and air tickets by following short messaging service (SMS) instructions.
In year 2007, Maxis Communications Berhad is on trialing to provide a mobile phone multi payment service incorporating credit card and prepaid transits payment with the co-operation of Maybank, Visa International and Touch `n Go. This technology is only available on Nokia 6131 which is a Near Field Communication (NFC) phone. It allows users to touch their handsets against contactless payment readers to make purchase. It is stated that Malaysia was the first market in Asia Pacific region to offer Visa contactless payment. From that case, the mobile payment service is developing well in Malaysia.
Following are the potentials of mobile payment service:
a) There is still an enormous market shares available in mobile industry.
b) Mobile payment service in Malaysia is still under developing stage.
c) Increase of adoption of mobile payment services due to the increase of mobile phone users.
Following are the strategies of mobile payment service:
a) Increase customer satisfaction and maintain their loyalty.
b) Add value to customer by enhancing security and confidence to mobile users.
c) Educate customers the usefulness of mobile payments
http://en.wikipedia.org/wiki/Mobile_payment
http://www.mobile88.com
In year 2007, Maxis Communications Berhad is on trialing to provide a mobile phone multi payment service incorporating credit card and prepaid transits payment with the co-operation of Maybank, Visa International and Touch `n Go. This technology is only available on Nokia 6131 which is a Near Field Communication (NFC) phone. It allows users to touch their handsets against contactless payment readers to make purchase. It is stated that Malaysia was the first market in Asia Pacific region to offer Visa contactless payment. From that case, the mobile payment service is developing well in Malaysia.
Following are the potentials of mobile payment service:
a) There is still an enormous market shares available in mobile industry.
b) Mobile payment service in Malaysia is still under developing stage.
c) Increase of adoption of mobile payment services due to the increase of mobile phone users.
Following are the strategies of mobile payment service:
a) Increase customer satisfaction and maintain their loyalty.
b) Add value to customer by enhancing security and confidence to mobile users.
c) Educate customers the usefulness of mobile payments
http://en.wikipedia.org/wiki/Mobile_payment
http://www.mobile88.com
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