Sunday, February 1, 2009

Revenue Models for Google, Amazon.com & eBay






Google’s revenue model include Google AdWords, Pay per Click Advertising, Google AdSense, Froogle, GoogleAnswers and their latest advertising program which is Cost per Click model. This program includes local, national, and international distribution. Most of the revenue is from advertising, which allow other website owners to advertise on their search result pages.



For eBay revenue model is online auction, this system is allow the buyers bid for products and services over the internet. EBay’s revenue increases with seller surplus. The way they earn revenue is from fees charged to list items up, picture service fees, listing upgrade fees, final value fees and reservation. Amazon.com like an online-shopping centre, participants will browse the web site looking at the product which they interest.


All of them have their own benefit. First we talk about Google; people can immediately get the related information and looking the advertisement from Google AdWords. Advertiser can satisfy people needs about the product and services. The other benefit is PPC easily control costs, because people only pay when they click the advertisement. Beside that, this enables advertisers easily to sign up and manage an account online.

EBay is very convenience for bidders, since we can be bids at any places. Bidders also increase large volume cause of this benefit. This system provide globalization benefit, which the sellers and buyers require can be internet access, no manner which place there be. This will increase the competitiveness in the world. Because of the potential for a low price, the broad scope of products and services available, the easy way of access, and the social benefits of the auction process, there are large number of bidders.


Whereas for Amazon.com, is allows user to submit reviews to the web page of each product. We can know more the product quality since they have rate the product on a rating scale from one to five stars and the users are allows commenting on reviews. Amazon is pioneer affiliate partnership marketing. An Amazon partner website can display Amazon books directly on their website, and sends customers to the Amazon’s website when the visitor is ready to buy it. Amazon also pays a commission for the sale to the site owner.



http://www.organicspam.com/google_revenue_model.asp
http://content.websitegear.com/article/revenue_introduction.htm

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