Google Inc is one of the examples for e-commerce success. Google Inc. is an American public corporation which manage to earn revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, which is Googleplex, is located in Mountain View, California The company has 20,222 full-time employees as at 31st December 2008
Google was co-founded by Larry Page and Sergey Brin while they were students at Stanfor University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work. The unofficial company slogan is "Don't be evil", although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship and discontinuation of services.
Causes
Following are factors for the success of Google in the industry:
Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. Nowadays, Google operates the world's largest distributed computer system.
Business Model Innovation. By perfecting the nature of targeted advertisements, Google has not only created a highly effective revenue generator, but also produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted advertisements to be relevant and useful to users as the search would render them results.
Brand A European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.
Focus On The User Experience. Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
http://en.wikipedia.org/wiki/Google
http://ventureblog.com/articles/2003/05/4_keys_to_googl.php
Google was co-founded by Larry Page and Sergey Brin while they were students at Stanfor University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work. The unofficial company slogan is "Don't be evil", although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship and discontinuation of services.
Causes
Following are factors for the success of Google in the industry:
Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. Nowadays, Google operates the world's largest distributed computer system.
Business Model Innovation. By perfecting the nature of targeted advertisements, Google has not only created a highly effective revenue generator, but also produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted advertisements to be relevant and useful to users as the search would render them results.
Brand A European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.
Focus On The User Experience. Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
http://en.wikipedia.org/wiki/Google
http://ventureblog.com/articles/2003/05/4_keys_to_googl.php
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